CAN 4 Exercise 2.1

Rip out an advertising image from a newspaper supplement and circle and write on as many parts of the image as you can. Comment on what it is, what it says about the product and why you think it’s there.

This advert was issued by McDonalds in 2017 against a background of franchise closures worldwide and ongoing criticism of the burger chain for the poor nutritional values and damaging ecological effects of its products. Apparently aimed primarily at its existing customer base while simultaneously reassuring franchisees that the chain is responding to the challenges it faces, the entirely wordless advert manages to convey the message that McDonalds’ products are natural and healthy, and that the dining experience is a playful and light-hearted experience for the family.